Ka-ching.

TIME magazine's cover story: Why Marriage Matters.

Caitlin Flanagan has a thoughtful, if not overly profound, article on the nature of American attitudes to marriage. Some money quotes:

"The poor and middle class are very different in the ways they have forsaken marriage. The poor are doing it by uncoupling parenthood from marriage, and the financially secure are doing it by blasting apart their unions if the principals aren't having fun anymore."

"Few things hamper a child as much as not having a father at home. 'As a feminist, I didn't want to believe it,' says Maria Kefalas, a sociologist who studies marriage and family issues..."